#Einstein platform salesforce professional

For example, it can identify customers that display signs of attrition, which your service reps can respond to by providing these customers with some attractive offers. Recommendations that, in time, can be of great help.

Einstein Next Best Action (NBA) lets you to use rule-based and predictive models to provide recommendations to anyone in a company.

Einstein Prediction Builder is a point-click assistant that, quickly and easily, allows you to make custom predictions on your non-encrypted Salesforce data.

Using the Einstein Voice Bots, this interaction can be done by using your voice. It natively Einstein Voice makes it easy for anyone in your organization to interact with Salesforce. It uses Natural Language Processing (NLP) to provide instant help to customers by answering common questions or gathering information. As a result, it satisfies a wide range of use cases.

Automate workflows and business processes.Ĥ- It allows, through powerful tools included in the Einstein Platform, the development of personalized assistants with AI technology.

Recommend the best actions and offers to get the most out of each contract.

Predict business results to optimize decision making.

Discover hidden details and patterns in your company data.With Einstein, for example, you can obtain a model that predicts which characteristics of a customer can most influence the making of a certain purchase.ģ- Makes users significantly improve their performance, helping them to: Fields that might not be completely standardized across all entries.The use of certain fields that may have been changed over time.Duplicate entries with missing fields within them.It detects errors that it either resolves automatically or provides a notification that the error needs to be resolved. AutoML allows for the efficient cleaning of the database. In order to bring AI to each customer with their unique data and use cases, Salesforce built automated machine learning (AutoML) under the hood of Einstein. Each client has their own data conventions. In Salesforce, 80% of records are custom objects. In addition, Einstein can immediately start working with this data because it already has the correct structure.Ģ- It offers predictions tailored to each business.

It also incorporates data from email, calendar, social networks, IoT (Internet of Things), and external data constituting the necessary materials to train and apply its AI models. Image Source: Main characteristics of Salesforce Einstein to help you understand how it could benefit your business.ġ- It can collect the data you’ve been putting into Salesforce since the first time you signed in. Salesforce Einstein can also be viewed as a CRM Intelligence Assistant that is divided into two categories the Einstein Out-of-the-Box Applications and the Einstein Platform.

#Einstein platform salesforce professional

Salesforce Einstein is an integrated set of technologies that brings the power of AI to all Salesforce products, allowing for more personalized and predictive experiences that will display your company as more professional and attractive to your customers. Next, we will show you what is Salesforce Einstein and what benefits it can bring to your business. Salesforce Einstein, since its launch in 2016, has proven to be a very useful tool that you can use to support and increase the performance of your business. The advantages offered by using AI in any system are obvious: automation of learning processes, increased productivity, decreased errors, etc. Salesforce Einstein can interpret a large amount of data, process the information derived from it, and suggest the best actions to achieve a specific objective, significantly optimizing decision-making. This is why Salesforce Einstein is about intelligence specifically, the artificial intelligence (AI) applied in the best CRM in the world. When we think of Einstein, it is hard not to associate the name with intelligence.